Pre-eminent Provider of Hybrid-Electric Transmission to be featured on 21st Century Business Television series

July 13, 2010 on CNBC
(as paid programming)

Click Link Below for Airing Schedule
http://www.21cbtv.com/clea rance-report/21cbtv2101-cn bc.pdf

Boca Raton, FL (TBD) --- Multi-Media Productions (USA), Inc. announces that Allison Transmission will be featured on 21st Century Business.

The greatest opportunity in the heavy-duty vehicle industry is to create an even more fuel efficient, fully automatic transmission for commercial vehicles while still delivering the high productivity that the operators of commercial vehicles demand. Allison products represent a value proposition for Allison’s customers striking an affordable combination of fuel efficiency, performance, durability and reliable ease of operation. Their newest technology will further enhance that value proposition by incorporating an expanded application of parallel hybrids

“Allison Transmission’s newest hybrid technology builds on our strong legacy of providing the most optimized, fully automatic transmission to the heavy-duty commercial vehicle industry. These robust, versatile hybrid variants of our most popular and proven automatic transmissions expand our offering of the ideal combination of fuel efficiency, performance, durability and reliable ease of operation,” stated Larry Dewey, President, CEO & Chairman of the Board, Allison Transmission, Inc.

JL Haber, Vice President of Programming at Multi Media Productions, added, “In our search for innovative companies that are making a significant impact in their industry, Allison Transmission stood out as a leader. We are excited to have them as a guest on our program.”

About Allison Transmission

Allison Transmission, Inc. (Allison) is the premier global provider of commercial duty automatic transmissions and hybrid propulsion systems. Allison products are specified by over 250 of the world’s leading vehicle manufacturers and are used in many market sectors including bus, refuse, fire, construction, distribution, military and specialty applications. Founded in 1915, the Allison business is headquartered in Indianapolis, Indiana, U.S.A. and employs approximately 2,700 people. Regional headquarters with dedicated support staff are located in China, the Netherlands, Brazil, India and Japan. With a global presence in 80 countries, Allison has over 1,500 distributor and dealer locations.

For more information visit http://www.allisontransmis sion.com/

About 21st Century Business

21st Century Business is an award winning business series independently produced by Multi-Media Productions. The show provides its business viewers in-depth industry solutions from top business leaders from across the world. From energy to the financial circuit, from telecom to product development, 21st Century Business covers all corners of industry and innovation.

21st Century Business airs on highest rated cable networks in the United States as well as international venues across the globe. The series can also be viewed through video on demand via http://www.21cbtv.com/. Due to its educational value, the 21CBTV Series is also available at more than 25 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.

For specific market-by-market air dates and times, please e-mail moniqueh@mmpusa.com. For more information, please visit http://www.21cbtv.com/.